NHRA offers special programs for member tracks

In 2003, the NHRA once again is offering its Member Tracks a wide variety of special programs for their racers, including the popular National DRAGSTER Challenge, King of the Track, Jr. Drag Racing League Challenge, and the new Street Legal program.

Each track can obtain a special kit that includes all the makings of a major-league drag racing event, including trophies, hats, banners, P.A. spots, press kits, and more. These program packages are supplied by NHRA free of charge to all NHRA Member Tracks.

Based on the overwhelming success of last year's National DRAGSTER Challenge, NHRA once again is offering all member tracks an opportunity to participate in the program in 2003.

The National DRAGSTER Challenge and King of the Track races can enhance a track's existing events or could be used to create an entirely new race. On the line for winning racers are special NHRA "Wally" trophies and lots more.

The NHRA King of the Track Championship bonus program is a one-time special event held at members tracks in conjunction with one of their weekly racing events or as a newly created event. The King of the Track Championship bonus program gives NHRA Member Tracks something special to reward their weekly racers who support the track week in and week out.

The King of the Track program is a run-off between category winners. The category winners can either be from that day's racing activity or from a previously determined race date. The run-off can be between any number of categories with four (4) being the optimum creating two semi-finals and a final for the run off. Motorcycles can be included in this program but do not have to be. It's up to each individual track.

The King of the Track winner will receive an NHRA "Wally," custom leather jacket, King of the Track "Champion" hat, photo in National DRAGSTER's results section (if provided by track with event story).

Last year the NHRA Jr. Drag Racing League celebrated its 10th Anniversary. Based on the overwhelming success of last year's "10th Anniversary in a Box" promotion, NHRA is offering all member tracks an opportunity to participate in a similar program in 2003 geared specifically toward Jr. Drag Racers. Tracks that elect to host an NHRA Jr. Drag Racing League Challenge event will be provided with a kit containing a variety of promotional materials.

An NHRA Jr. Drag Racing League Challenge race can enhance a track's existing Jr. events or could be used to create an entirely new Jr. race. The focus of the program is to provide each member track with the tools to create a unique event for its racers. Every member track is encouraged to participate.

Each member track that elects to host an NHRA Jr. Drag Racing League Challenge event will be required to sign up for the promotion and designate the specific event date. Only one event per facility.

The NHRA Street Legal program was created with the intention of helping NHRA Member Tracks eradicate illegal street racing in their local community. This kit will assist each track in accomplishing this goal by providing promotional material and marketing tools to help develop awareness of each track's Street Legal program.

Supplies provided by this program were designed to encourage street racers to compete in the safe, legal, and controlled environment that NHRA Member Tracks provide. Material is also provided in this program to garner the support of local media, community leaders, and public officials.

Unlike 2002's programs such as the National DRAGSTER challenge, which provided materials for a one-time event, this program and its supplies are intended to be used throughout the course of a track's racing season.

For more information regarding these programs or to order additional supplies, contact the NHRA Field Marketing department, (626) 250-2486. Additional information regarding how to establish a Street Legal program can be found in the NHRA Regional Marketing & Track Programs booklet.